Lowdown Magazine Online - the only publication dedicated to youth performing arts in Australia.

Lowdown Magazine Online is Carclew Youth Arts' national youth performing arts online magazine and is the only publication of its kind in Australia.

Lowdown is dedicated to profiling youth performing arts companies, practitioners and young and emerging artists working across art forms across Australia.

For over 30 years Lowdown Magazine has provided a national forum for practitioners and emerging artists, delivering resources, opportunities and audiences for Australian youth arts. It is acknowledged as a world leader in its field, and the publication has been a passionate advocate and a bold supporter of diverse, innovative performing arts practice for, with and by young people.

Key Features of Lowdown Online

Lowdown Magazine Online is an online resource dedicated to housing information and discussion of youth performing arts in Australia. Transitioned to total digital delivery in 2010 Lowdown is now experiencing growth in its audience and a increased engagement with its readership.

The Lowdown Magazine Online Program delivers:

Lowdown Publications

1/ The Lowdown Wire–Top Ten National News Stories - Free
Free fortnightly electronic publication to all subscribers, members and free users featuring the latest news articles from the national news section of the Lowdown Magazine Online website.
Advertising available

2/ Lowdown Magazine Online - subscriber only
This is a quarterly electronic publication emailed to all subscribers and members containing introduction and links to curated content i.e. feature articles, reviews, blogs and forums. Advertising is available.

Lowdown Magazine Online Website

National News Coverage is automatically fed into the state and territory news columns and capture, profile and promote relevant information to the youth arts and arts and education sectors and broader audience. In 2010 over 1500 news article were published. Self publishing of news article can be submitted via the “submit story” link on each news page and news article. This section offers free content and he companies and artists that are part of the Lowdown National Directory receive priority coverage in 2011. Advertising is available – its cheap and goes to a lot of people. You need to advertise with us. Yep!

What’s On Company/Artist Profiles
National profiles linked to a search-able calendar of performances, workshops and events that are offered by over 80 Australian companies. Service includes artist /organizational profiles, unlimited events entry, image gallery, YouTube show-reels and contact and location information. Lowdown readers are able to send an inquiry to organizations via the site and filter event searches by date, location or name. User management facilities scheduled for launch 2011. Fee based service. Available now for 2011 - Contact Lowdown. Once again – its cheap and you get great Lowdown for it.

The Lowdown National Youth Arts Directory
Launched July 2010, this is a search-able directory of organization- youth arts and related- that have purchased a What’s On profile. Fee based service. Available now for 2011 - Contact Lowdown

Lowdown Features Articles – subscriber only
This is subscriber-only access-contains that publishes commissioned feature articles that discuss, inform and provide a critical reflection through professional article written by arts professional and writers. No advertising is available in this space in order to enhance the readability of the articles.

Lowdown Reviews – subscriber only
Subscriber-only access-contains commissioned reviews written by professionals in the field, that discuss, inform and provide a critical reflection through professional critical reviews written by arts professional and writers. No advertising is available in this space in order to enhance the readability of the articles.

Arts and Education Column
News articles and content that reflect news relevant to the arts and education sectors. Articles can also can be shared with national, state and territory news columns however must have an arts and education focus. Advertising available. Its get to the hearts and minds of teachers and student across the country. Quite astonishing really when you think we are only young!

Music Column
News articles and content that reflect news relevant to the youth music industry. Articles can also can be shared with national, state and territory news columns however must have an youth music focus. Advertising available. do it do it do it

Lowdown Subscribers Lowdown relies on a fee based subscription based model to support its operations. Free membership is also available. Free membership will not provide access to subscriber only content and interactive capabilities.

1) Free Membership
Individuals can sign up for free information via the homepage sign area.
Free members receive Lowdown e-publications; however do not have access to subscriber-only content or member dialogue or its Web 2.0 interactive capabilities.

Free membership offers:

• receive regular e-newsletters including promotion from advertising clients
• access to top level information of news, What’s On calendar and National Youth Arts Directory.

2) Subscription – fee based
Lowdown subscription model offers the following subscription types:
1. Standard/Individual $49.50 includes 1 online login
2. Company & Schools $59.50 (2010 Introductory Price)
(includes unlimited memberships for students or staff – administrated by Lowdown)
3. Student & Concession $29.50 includes 1 online login (copy of student/concession ID must be provided)

Financial subscribers receive:

• Lowdown Magazine Online quarterly
• Lowdown Wire – fortnightly e-newsletters including promotion from advertising clients
• Access to all levels of features articles and reviews
• Access and participation to online forums, blogs, discussion groups and commentary

Schools Membership
Schools and libraries are a very important part of the Lowdown family. Access to Lowdown Online’s content will be available to ALL teachers and students through a schools membership. This means any student, teacher or librarian will have access to the best quality information and discussion of youth arts practice that covers theatre, dance, puppetry, music, hybrid arts practice and performance that is for, by or with young people in Australia.

Lowdown What’s On Client Membership.

Lowdown What’s On memberships include online company and events profile, annual subscription with unlimited membership, substantial discounts on advertising rates and assistance with marketing campaigns. The 2011 annual fee is $250 plus GST.

Organizations who have purchased a Lowdown What’s On profile range from:
• Youth arts organizations
• TYP companies
• Individual artists
• Organizations with education programs
• Organizations with programs for emerging artists
• Companies that present work for audiences within a 0—26 age range
• Arts organization looking to increase their national identity

Lowdown Magazine Online is assisting youth performing arts companies and individual artists through profiling and promotion to a national audience of arts and cultural organisations, art workers, tertiary institutions, teachers and parents.

Lowdown What’s On company and artist profiles link into the search-able events calendar and the National Youth Arts Directory. The National Youth Arts Directory and What’s On profiles are regularly visited. We are experiencing an increase in visits from an international audience, suggesting that this directory could prove to be a valuable asset in promoting Australian TYP and performance work to international presenters and promoters.

For further information or to purchase a Company/Artist profile Contact Lowdown

Lowdown Website Service

This service includes:

• Website
• Content Management System
• Website template design, and construction
• Technical and training assistance
• Linking to Lowdown infrastructure

In 2010 Lowdown worked with emerging artist Alison Currie to trial the Lowdown website service. Lowdown successfully provided the emerging artist with a simple but effective website automatically generated from the Alison Currie Lowdown What’s On Artist Profile

Alison used the site to promote her work during the 2010 Australian Performing Arts Market (APAM) and continues to use the site to profile and promote her work that is now touring nationally. Content is updated via the Lowdown CMS System. All updates made on the Alison Currie website automatically appear in the Lowdown Alison Currie What’s On profile and the National Youth Arts Directory.

If you have any questions or comments for the Lowdown Online development team please Contact Lowdown

Lowdown Magazine Online is published by Carclew Youth Arts and supported by the Australia Council, the Australian Government’s arts funding and advisory body, through its Theatre Board Section.

In 2010 Lowdown Magazine gratefully acknowledges the assistance of:
• The SA Government through Arts SA.
• The ACT Government
• The Qld Government through Arts Queensland
• Arts NSW
• Arts Tasmania
• Jaze Digital
• Stickybeak Productions