Lowdown AdvertisingLowdown Magazine Online provides promotional opportunities through advertising, sponsorship and profiling of company or performances through the National Youth Arts Directory or the provision of simple automated website that automatically link into the national Lowdown infrastructure. Advertising
Lowdown Magazine Online has advertising spaces available for purchase providing exposure to a growing audience. Advertising rates are offered on a three tiered level: For further information about advertising Contact Lowdown Quick FactsIn its first year of online existence, 2010, Lowdown Magazine Online: www.lowdown.net.au reached: - 31, 896 visits
- Averaging 2,700 unique visits and 7,505 page views per month
700+ subscribers received Lowdown Magazine Online (monthly) + Lowdown Wire (fortnightly) The Top 5 visited pages at www.lowdown.net.au are: The Lowdown Magazine Online Subscriber Base comprises - 54% of readership in the school sector
- 46% of readership in tertiary education, libraries, performing arts companies, arts and cultural organisations, individuals and government
The Top 5 visiting cities to www.lowdown.net.au are: - Sydney
- Adelaide
- Melbourne
- Brisbane
- Perth
Social Networking with Lowdown Magazine Online Partnerships with What’s On clients In 2010, Lowdown Magazine Online partnered with What’s On members Come Out Festival 2011 and Adelaide Fringe 2011. To add more value to the festivals’ What’s On membership, Lowdown offered a competitive advertising package and set up a complimentary subscription link for each of the festivals. Come Out distributed an Arts Ambassador newsletter, and as part of that publication featured a free 6-month subscription offer to Lowdown. The Adelaide Fringe used the complimentary subscription to leverage their Youth Engagement Program (YEP). All teachers that book a YEP or “school-friendly” show through the YEP hotline will receive a complimentary 6-month subscription to Lowdown... We’re here to create a win-win situation with you! A word from What’s On member, Kurruru Youth Performing Arts (SA) “Lowdown Magazine Online gives our company the ability to maintain a national profile and still communicate more intimately with audiences and industry within our own state. The publication gives us an opportunity to build more sustained relationships with audiences and to connect them to our own online presence. Through tools like ‘The Lowdown Wire’ we are able to create specific targeted promotional activities to build the company’s audience base.”
Martin Sawtell, former Training and Development Officer at Kurruru Youth Performing Arts Download Quick Fact Sheet
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